3 Strategies That Will Get the Attention of Any Executive

As a Business Development Representative (BDR) in the SaaS industry, leveraging personalized outreach can significantly enhance your prospect engagement. To contrast…even when you do all the research, write the perfect email, and send the email at the optimal time, your chances of getting a response from a high-level executive are slim. If you happen to have some Marketing budget or your organization allows you to put some money into your prospecting instead of a bland “Dinner Invite” here are some very strong strategies to gain attention:

1. Cameo:

   • What is Cameo?: Cameo is a platform where users can request personalized video messages from celebrities, influencers, and experts. If used correctly, you will get a response every single time. You just need to do a little research: look on social media, ask their admin what types of things the executive is into. For example, you find out your customer is a big “The Office” fan. Send them a personalized note from Kevin Malone (Brian Baumgartner).

   • Prospect Engagement: Imagine receiving a video message from a well-known industry figure or thought leader. It instantly grabs attention and creates a memorable experience.

   • Metrics and Data:

     • Conversion Rates: Cameo messages have been shown to increase response rates and conversions. When prospects receive a personalized video from someone they admire, they are more likely to engage with your outreach.

     • ROI: Calculate the return on investment by comparing the cost of Cameo messages to the value of closed deals influenced by these personalized interactions.

2. Paintru:

   • What is Paintru?: Paintru is a service that transforms photos into custom hand-painted artworks.

   • Prospect Engagement: Sending a personalized, hand-painted portrait of your prospect (or their company logo) can be a delightful surprise. It shows thoughtfulness and effort.

   • Metrics and Data:

     • Open Rates: Personalized physical mail tends to have higher open rates than standard emails. A beautifully painted portrait will stand out in a prospect’s mailbox.

     • Conversation Starter: The artwork becomes a conversation starter during follow-up calls or meetings.

     • Long-Term Impact: A unique piece of art can remain on a prospect’s desk or wall, keeping your brand top of mind.

3. SongFinch:

   • What is SongFinch?: SongFinch connects users with independent artists who create personalized songs based on their stories and emotions.

   • Prospect Engagement: Imagine surprising a prospect with a custom song that tells their company’s journey or highlights their achievements.

   • Metrics and Data:

     • Customer Satisfaction: SongFinch boasts a 96% customer satisfaction rate. The emotional impact of a personalized song resonates deeply.

     • Meaningful Gifts: Prospects appreciate thoughtful gestures. A song created just for them can leave a lasting impression.

     • Cost-Effective: Considering the impact, the average order cost (around $250) is a worthwhile investment.

Remember, personalized outreach isn’t just about novelty; it’s about creating genuine connections. These services provide unique ways to engage prospects, leaving a lasting impression that traditional emails can’t match. Let us know what other strategies you use when targeting high-profile executives.

Happy Selling!